PODS
Objective: Gain Gen Z’s trust and convince them to see PODS as the most supportive moving brand.
Insight: A large number of Gen Z still lives with their parents. As they move away from home they fear the moving process.
Approach: PODS designs an app with tools to help Gen Z to take control of their move in a way that helps them destress their life.
App design: Rebecca Hancock
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Copy: In the chaos of moving, there is always the fear of something special getting damaged. Avoid cracked keepsakes with the PODS app. It walks you through the moving process, step-by-step, making moving so safe your guardian angel can take the day off.
Copy: When you pack for a move there’s some stuff you’re ready to get rid of and there’s other stuff you’ll never part with. Keep your cherished items safe with PODS. The app walks you through the whole moving process and you can track your teddy bear the whole time.
Copy: Everyone dreads their favorite items getting lost as they travel from one place to another. With the PODS app you can count on everything you pack to arrive safely. It’s your step-by-step guide for an easy move, and you can track your comfiest tee’s trip from start to finish.