Brooks Shoes
Objective: Brooks wants to increase their visibility to serious runners.
Insight: Serious runners demand shoes engineered to work as hard as they do.
Approach: Show Brooks understands the emotional drive runners have to meet their goals by instilling pride in every step of the journey, not just the finish line.
Copy: Dirt and sweat and burning lungs and aching muscles; sacrifice and struggle is how you hone your endurance as you reshape your body. Getting up at 5am to get a few miles in is worth it. Engineered for the serious runner, Brooks will fulfill your destiny of becoming a running god.
Copy: Blaze a path through the wild with shoes so good you won’t have to think about anything but which direction to go next. Brooks has the comfort, traction, and protection built in so you can make your own trail. Gods of running don’t follow the path because they are trailblazers.
Copy: When you have no fear of rain, snow, slick roads, or mud puddles you finish your run. No matter the terrain or the conditions, Brooks’ traction technology gives you the confidence and ability to beat your best time. Brooks is how running gods are born.
Copy: That’s why we spent countless hours perfecting our shoes. Everything from the sole to the laces has been crafted with one thing in mind, for you to be protected on any type of terrain, in any kind of weather, for however long your run is. The ancients had exacting gods they answered to and we have you.
Art Design: Michele Aed
Social Media
Caption copy (left to right):
Your devotion to running equals your drive to achieve. Victory is yours, it’s as simple as lacing up your shoes. #RunLikeaGoddess #Paris2024 #BrooksShoes #Athena
Get the shoes you deserve and outpace the competition. Don’t just run, fly like Hermes. #RunLikeaGod #Paris2024 #BrooksShoes #Hermes
All weather is running weather for Poseidon. You, too, can run with confidence in wet conditions with Brooks traction technology. #RunLikeaGod #Paris2024 #BrooksShoes #Poseidon
Let the love of running inspire you. Passionate runners deserve shoes made by passionate runners. #RunLikeaGoddess #Paris2024 #BrooksShoes #Aphrodite
Fundraising Event
Participants dress as ancient gods to run a 5k race to raise money for Boys & Girls Clubs of America.